FAQs

How can you help with content management?

I handle everything from content creation (blogs, newsletters, website copy etc) and editing to SEO optimisation and strategic planning. I make sure your content is engaging, on-brand, and working hard for your business.
How do you ensure brand consistency?

I take the time to understand your business, tone of voice, and audience. Every piece of content, customer interaction, or website update is aligned with your brand’s messaging and goals.
Do you work with all types of businesses?

I specialise in helping SMEs across all industries, and have specific experience in Health and Wellness, IT, Software Services, Design, Goods and Services, Events. Entertainment, and Consumables. I have experience both in B2B and B2C, e-commerce and retail.
What exactly does a virtual expert do?

A virtual expert (like me!) provides professional expert support in specific areas. In my case this is content management, customer management, and website management. They work 'virtually' and can support you for the amount of time that you need them. I help businesses stay organised, consistent, and visible online without the need for a full-time hire.
Why should I hire a virtual expert instead of a full-time employee?

Cost, mainly! With a virtual expert, you get flexible, high-quality expertise without the cost of hiring a full-time team member. You only pay for the support you need, whether it’s hourly, on a retainer, or for a specific project.
What’s your pricing structure?

I offer three pricing options: hourly, retainer-based, or per project. This flexibility means you can choose what works best for your needs and budget.
How do we get started?

Easy! Just reach out. We'll have a 'no obligation' initial call so that I can assess your needs and we can both decide if we are a good fit. Then I can put an assessment of where I can add value, and we can create a plan of how to move forwards.
Can you help improve my website’s conversion rates?

Yes! There are many ways to improve this. From optimising content, improving UX, tracking analytics, and refining calls-to-action, I can help turn website visitors into paying customers.
What’s included in customer management?

From nurturing existing clients, to following up with past ones and warming up those that enquired then never called back! Customer management is about finding and keeping customers. It can involve CRM updates and customer engagement tracking , to following up with people for feedback. I find out who your customer is, what they need, and what you've got to do to keep them coming back. I help you build and maintain strong customer relationships, and I can also assist with lead generation, sales strategies, and upselling/cross-selling tactics.
Can you help manage my website even if I didn’t build it with you?

In a nutshell, Yes! Sometimes you might find that your web builder gave you very limited access to the content management (CMS) of your site, which can be frustrating. But I have a lot of experience across web building platforms, such s WIX, Shopify and Wordpress. So I can help you with content updates, UX improvements, performance tracking, and general CMS management. can step in and keep your website running smoothly, so that you don't have to find the time to do it yourself.